What are TikTok Trends? Most popular TikTok trends in 2023
Tiktok Trends 2023, compiled by CleverAds to help you improve your TikTok page and grow more loyal TikTok followers.
1. Correct understanding of Tiktok Trends
Tiktok Trends is a hashtag starting with a “#”, a dance, or a challenge. When a trend starts to gain attention, users will “catch the trend” by recreating a trending video or topic on TikTok.
According to TikTok, the most prominent trends in 2021 are whipped coffee (dalgona) and skincare routines.
Is there a difference between Trend TikTok for creators and Trend TikTok for business?
The answer is no. Any trend is a “fair game” for every user on the platform. In essence, companies and brands will also deploy Influencer Marketing campaigns and create trends.
2. Why is catching Tiktok Trends useful for Marketing activities?
Perusing the app’s contents, you will notice that although these TikTok Trends are identifiable, not all videos about the same trend have the same content and images.
According to Hootsuite’s Digital Trends 2022 Report, the average time spent on social media by a 16- to 64-year-old user is 2 hours and 27 minutes. That’s a significant amount of time, allowing advertisers to reach users.
Kantar’s research also concluded that TikTok ads are more interesting than ads on other platforms.
Much of that positive feedback involves distributing and promoting interesting trends on the platform.
21% of Kantar survey respondents think TikTok ads are more up-to-date than other platforms. As a result, businesses can take advantage of trends to reach consumers who join the platform. The more relevant the brand’s advertising content is to trends, the less likely the user will feel annoyed and ignore the ad.
3. Summary of hot TikTok trends in 2023
Due to the transient nature of TikTok Trends, it will take a lot of work to pinpoint what will be popular in 2023. However, CleverAds will still assist you with a comprehensive list of the hottest trends and tips for identifying current trends.
What is trending in TikTok?
#1. Trending Dance (popular dances)
TikTok is known for its content creators who specialize in performing, and in fact, dancers have been among the highest-paid TikTokers on the platform in recent years.
Trending TikTok dances are usually short, cute, or funny; most importantly, anyone can learn them without much practice. Some positive trends can be mentioned, such as the “Dance of washing hands”, “Staying at home is still fun”, etc., raising awareness of disease prevention.
Glancing at TikTok’s Trending page makes it easy to see what dances are trending throughout the day, even hourly. Besides, you can also look up the search bars hashtags like #dancechallenge, #dancetrend, or #trendingdance to find popular dances.
#2. “Transformation” Glow-up
It is not strange to this trend when it comes to the typical representative of the content about the change “before & after.” Creators will post some photos or videos of themselves as a teenager or looking very pale and clumsy. Then, in transition to the present, usually, their image looks more confident with nicer, more well-groomed clothes.
This content works exceptionally well for viewers’ patience when waiting for the entire video to see the final result is completely possible.
Glow-ups also create positive interactions with viewers.
Not stopping there, the “transformation” trend is not only about changing a person’s appearance. Many content creators have been impressed with “transformation” videos for artworks, home renovations, etc. door or even your small (but growing) business.
Some topics you can apply include: Turn beautiful into ugly, turn ugly into beautiful, turn a small employee into a master, or transform after makeup, then choose the theme and background with the right music to create a satisfactory product. In addition, one standout tool unique to TikTok is the transition effects in the video. The editing tools in the app make it easy to transition from one scene to another in a “magic” way.
#3. Inspiring content
Calling this a “trend” sounds like accusing creators of using gimmicks to get views. However, that is largely not the intrinsic goal of this trend. TikTok still has a lot of honest content with real content creators sharing.
We live in a world with the development of media and content editing tools, but TikTok has measures to reduce fake or untrue content to attract this sympathy.
#4. Video ASMR, Chilling – relax
This is the most loved and least controversial trend ever. Whether it’s content just about cutting soap, wrapping a cake, or blowing bubbles, it brings viewers a sense of comfort and satisfaction.
#5. Funny Content
There’s a reason TikTok is so popular with its 30-year-old audience: the videos are short and allow users to scroll through them quickly, making them perfect for humor, cunning, and sassy. And while many savvy content creators and social media marketers have sought to turn TikTok into a business, the platform’s primary mission is to “inspire creativity and create fun.” fun”. So please don’t take it too seriously. In fact, the sharper, the better.
#6. Behind the scenes video
If you’re a creator and create an actual product (like art, food, or fashion) and market it on TikTok, a behind-the-scenes video can give your brand a foray into the content.
Viewers are likelier to notice scoops and behind-the-scenes videos because it makes them feel like they’re receiving exclusive content.
CONCLUSION on Tiktok Trends 2023
CleverAds hopes this has brought you helpful information about Trends in Tiktok and how to create million-view campaigns on this potential new platform through the above article.
