8 basic copywriting mistakes and how to fix them
What are the basic copywriting mistakes? What would the fix be?
Copywriting is the activity of writing articles for advertising for products/services of a business. With the role of directly conveying the brand’s messages to customers, even a small mistake in copywriting content can affect consumers’ purchasing decisions.
Let’s learn with CleverAds right away 8 basic mistakes in copywriting and how to fix them!
Copywriting mistake #1: No Sight
Writing an article that you find appealing is easy for any copywriter. However, your criteria for “attractiveness” are not the same as the consumers.
Therefore, the most important thing to do before embarking on writing copywriting content is to research and determine the proper insights of the target audience that your article is aiming for.
Copywriting mistake #2: Forgetting keywords
In a day, the average person scrolls through more than 900 meters of content on social media. The speed of content consumption is so fast that consumers will only focus on content that is attractive enough, or in other words, has the right keywords they are looking for.
Therefore, copywriters should highlight keywords right in the first line of copywriting content and the same time should focus on SEO (search results optimization) activities on Internet platforms on which the business operates.
Copywriting mistake #3: Misspelt, gramatical structure
In parallel with increasing information consumption, consumers also have increased difficulty evaluating the content they read. Making basic mistakes like this will result in consumers having a poor view of the brand’s professionalism.
Before publishing content, copywriters should carefully check their posts to avoid unnecessary mistakes that affect brand image!
Copywriting mistake #4: Lack of content consistency across one platform
Now use blue, tomorrow use red, while the brand color is yellow. A milk tea brand that now posts about coffee, tomorrow posts about alcohol. If the media content still needs consistency, are the business’s operational and business processes good enough to serve customers?
To overcome this problem, copywriters should create a content strategy for the brand within a certain period, identifying the main content and supporting content. In addition, media publications with copywriting content also need to use a constant and consistent identity with the brand.
Copywriting mistake #5: Generic and Stereotypical Content
When deciding to read a piece of content from a brand, what consumers want to find is the solution to the problem they face. In other words, consumers need valuable content that provides complete and detailed information.
Start from understanding the wishes of the customer. Copywriters need to provide information that is valuable to them in copywriting content.
For example, a housewife is looking for information about vacuum cleaner X of company Y. What they are interested in will be the price, warranty, and utility of the product. So in copywriting, content for vacuum cleaner X will need this information.
Copywriting mistake #6: Don’t invest in accompanying images
Visual elements will often attract the reader first. Especially with visual platforms like Instagram and Tiktok, visual appeal is essential to continue to lead consumers to content later.
Therefore, in addition to presenting content in traditional text, copywriters should also focus on learning and investing in image and video content types.
Copywriting mistake #7: Copycat- Copying content
People become attracted to unique copy, and so does copywriting content 88% of consumers say “authenticity” will determine factor, whether they love and support a brand. Besides products/services, the content that the brand conveys is also a standard for evaluating the “authenticity” of the brand.
Copywriters should start from the USP of the product/services and use a different tone of voice for different products/services.
Copywriting mistake #8: Not A/B testing the title
In addition to ensuring the attractiveness of the content, A / B testing the title is the most effective method for copywriters to know which headlines attract more consumers’ attention, thereby choosing the right title and helping increase engagement and leads.
Copywriters can A/B test headlines across different platforms such as social media or email.
Conclusion on Copywriting mistakes
As an important touchpoint in the consumer buying process, copywriting is crucial in attracting more leads or even sales for a product/service. Therefore, copywriters should note the common mistakes that CleverAds has just shared!
With nearly 15 years of experience in the field of Digital Marketing, CleverAds is proud to be the first partner of Google in Vietnam and one of the preferred partners of Facebook and Tiktok. At CleverAds, customers are guaranteed to have the most effective overall marketing solution, reach the most potential customers, and increase revenue quickly.
