Learn all about current Google advertising services
What is Google Ads Service? Why are Google advertising services so popular? Can businesses use Google advertising forms? All your questions will be answered right here in this article. Let’s read together!
1. What are Google advertising services?
Google Advertising Services (Google Ads) is Google’s online advertising program. A product promotes a business, sells products or services, raises awareness, and drives traffic to a business’ website.
Besides, Google’s advertising service is a top-rated search engine. If businesses want to reach customers through Google’s ecosystem (such as Gmail, Meet Google, etc.), the only way is to use Google Ads ads. For many businesses, Google ads are a necessary way to compete with other competitors in the market, not simply to increase revenue or increase customer reach. Read more Google Ads Ads – A complete set of effective ways to run in 2022.
2. Current Google advertising services
2.1. Search Ads (Google Search Ads) – attract customers to search for products and services
Search ads are text ads (also known as Text Ads) commonly found on Google search engine results pages. This ad can appear at the top or bottom of the search results page.
The position of Google ads depends on the bid of the business. The higher your business bid, the more likely your ad will appear in front of your leads.
Google Search Ads will be most effective when appearing in front of a file of customers who are ready to buy products/services of your business. By directing ads to keywords that match customers’ intent, businesses can reach them when searching for the products/services you provide.
2.2. Display Ads – Increase brand awareness
Display advertising is a form of advertising that focuses on images. It allows businesses to reach customers who are likely interested in your products/services but have not searched for information about them. Thereby, businesses have a wider reach than just using Google Search Ads ads.
Google Display Ads are most effective for businesses looking to increase brand awareness and reach potential customers in the first steps of the buying journey.
To broadcast business display ads, Google will use the Google Display Network. With a capacity of more than 2 million websites, applications, and videos, this is a potential network that can reach more than 90% of Internet users worldwide. Through it, businesses will choose where and when they want ads to appear based on the characteristics of potential customers.
2.3. Video Ads – Pre-display the target customer file
Video Ads advertising is a popular form of Google advertising service. Since Youtube is a platform under Google and acts as a search engine (only for videos), businesses can use Video Ads to reach their target audience. With the constant growth in the number of users on the Youtube platform, the reach of Video Ads is immense!
Ads can appear anywhere in YouTube videos and even on YouTube’s search results page.
Video Ads will most effectively introduce businesses to products/services to target and potential customers. Businesses using this form of advertising can limit the customer file by demographic based on age, gender, interests, etc. And businesses should combine this type of advertising with display ads. Display Ads to optimize performance.
2.4. Shopping ads (Google Shopping Ads) – advertising trends for businesses and individuals with online websites
Shopping ads are product-based shopping ads on google. The purpose is to show buyers key information about the product quickly, precisely, and easily. Products include product name, price, store name, and reviews when customers search. Google shopping ads operate on two platforms: Google Ads and Google Merchant Center.
Shopping Ads will be most effective when businesses want to increase traffic to e-commerce sites to increase sales.
3. Benefits of Google advertising services
Google advertising services benefit businesses, helping them reach the right target customers, optimize costs and drive revenue.
- Reach the right and increase the range of customers:
The diversity in advertising forms and platforms helps businesses increase awareness with potential customers. Besides, Google’s advertising service allows companies to limit customer characteristics, reaching the right and winning the desired customer group.
- Precisely measured performance:
The Google Ads Service has quick results and performance reporting tools. All metrics, from clicks and visitor keywords to costs, are reported so businesses can understand the status of their advertising campaigns and optimize campaign costs.
- Flexible marketing platform:
Google advertising services are intended for all businesses. Besides, they are fully compatible with multi-platforms, making it easy for companies to apply multi-channel advertising without any obstacles.
- Large traffic, quality data:
Given the vast market, it’s unsurprising that Google owns a significant access source and large data files. In addition, this resource is always sought by Google to improve and increase by developing and enhancing appropriate algorithms.
4. Important factors of a reputable Google Adwords Agency
Google Adwords Agency is an agency of Google advertising services. They help businesses use Google advertising services to promote their brands, products, or services. They can create advertising strategies, create ads and landing pages, manage campaigns, test and optimize ads, and track results. Read more 5 important factors of a reputable Google Adwords Agency.
Here are 5 factors to help businesses choose a reputable and quality Google AdWords service agency:
- Google Adwords Agency qualification
- Experience with Google Adwords Agency
- How to report Google Adwords Agency
- Contact information, quotes, and transparency
- Evaluate the campaign of Google Adwords Agency
Besides, businesses with specialized skills in Google advertising services can entirely run low-cost ads by renting a reputable Google account. Learn more about Google Ads account rental, maximum efficiency, and low cost. Thus, businesses can both optimize advertising effectiveness and ensure a minimum budget.
5. Conclusion on Google advertising services
The benefits of Google advertising services are great, so businesses can learn and use the type that suits their business situation.
