Youtube tips: Easy ways to get more views for your business
How to get more views on Youtube? Youtube is the second most visited website in the world, with more than 2 billion users per month, equivalent to a quarter of the total number of Internet users globally. Of these, 74% of adults in the US use this platform to watch online videos.
In the following article, CleverAds will show ways to increase youtube views “fast” to help businesses and content creators easily convey messages to the target audience. The article also covers some more advanced methods commonly used by professionals to get more views on Youtube.
1. How is it counted as one view on Youtube?
It can be understood simply that a youtube view is counted when a viewer intentionally starts a video on an electronic device and watches it for at least the first 30 seconds.
If a person plays their video, that can also be considered a view. If someone watches the video more than once, each play will be regarded as a new view (however, refreshing the site too many times will be detected by youtube).
Any view taken with an embedded Youtube video (video player built into the website) or a Youtube video shared on Facebook will also count towards the view. Views, when the video is streamed, are also recognized by Youtube.
In addition, YouTube analytics is updated every day or every two days, so if you have yet to see the latest updates on your activity, check back later.
2. Unrecognized views on Youtube
Youtube’s algorithm is designed to automatically remove views that look like they were run by automation software. However, it only recognizes the number of times a person watches the video on purpose.
So, when a user or a robot refreshes a video too many times or a website auto-plays a video, these views won’t count toward the final total.
3. How to increase Youtube views “quickly” that not everyone knows
Currently, around the world, people watch YouTube more than 1 billion hours a day. If you want your video to stand out among thousands of other videos and capture the attention of your viewers, here are some ways to increase YouTube views that anyone needs to know.
3.1. Make sure the information on the channel has been fully updated
Please ensure that the necessary details on the channel have been fully updated in the description. Then content creators need to read, learn what to know for beginners, and understand advanced management techniques for their channel.
The job of managing a Youtube channel includes essential items such as:
Consistent representation of images (channel icons, youtube channel images)
Update the information in the “About” section fully and in detail
Constantly update the latest and most accurate contact information (so that potential customers and partner brands can search and contact)
3.2. Focus your Youtube videos on potential customers (maybe a niche)
If the business intends to optimize the marketing strategy for its youtube channel, content creators will need to define precisely what goals and content needs to do to achieve those goals. Because businesses only make videos for some. Videos are produced to target their target audience.
Pro tip: build a specific customer profile to target your video content accurately.
3.3. Do research and improve search rankings for videos
Youtube is considered a social platform but also feels like a search engine. And one of the most effective ways to increase youtube views is Youtube SEO, which means optimizing videos on the search engine bar.
In other words, when the target audience enters the keywords the business has chosen, companies will want their videos near the top of the search results list. Of course, that means you need to know exactly what your target audience is looking for – guidance, inspiration, or entertainment, for example.
Achieving high rankings in search results is the best way to get new views for subscribers and people interested in the channel. So, how to improve the search ranking of YouTube videos?
Research: supporting tools like Google Keyword Planner (which requires a Google Ads account) will help businesses in activities such as:
Find inspiration for your next videos based on recent viewer searches (i.e., look through daily updated search results and determine which keywords have the most searches). Earn the most but with few videos – fewer competitors to exploit)
Learn relevant keywords and use them in your business’s metadata (like video titles, tags, descriptions, and subtitles).
Pro tip: If businesses still need access to these, now is the time to familiarize themselves with the YouTube algorithm. Youtube’s AI engine determines the search results and recommendations for the “what’s up next” engine.
3.4. Using metadata
If your business is looking for an effective way to increase YouTube views, quickly look at the most popular videos in your niche.
Let’s start by looking at your competitors’ most popular videos. Youtube’s goal is to keep viewers on the platform for as long as possible (so that they will see as many ads as possible). So the algorithm’s job is to provide viewers with video after video. But how does YouTube determine what people will like? Youtube’s algorithm will consider the following:
Videos that are often watched together
Videos previously viewed by users
Related videos (requires some clever keywords!)
The only point the business can control here is the third point.
So when choosing a keyword, think carefully and be as precise as possible. Describe the video topic and the overall category, thinking about keywords a person might use to search for that topic.
However, don’t just dig through and copy the entire metadata of a more popular video into your video. Remember that customers don’t want to watch the same video repeatedly.
3.5. How to increase youtube views by setting unique video avatars (thumbnail)
When your target audience is in discovery mode, they’ll flip through sections of your website, and things like search results, recommendations, and thumbnails are among the main ones. But first, decide what content they will watch. So, what is called a compelling thumbnail?
The thumbnail needs to be specific and clear about the video it depicts (if the thumbnail fools viewers into clicking, YouTube will probably detect it because the video watch time is reduced due to the viewer’s annoyance and therefore stopping watching).
Outstanding images (businesses can choose bright colors, ensuring high resolution in good lighting conditions)
It works in tandem with the title of the video.
3.6. How to increase Youtube views with playlists
Creating playlists on YouTube is the best way to minimize the chance of viewers switching to another channel after seeing what they need to see. Because playlists need to follow the same rules as Netflix: as soon as one video ends, the next begins.
Dinology is a channel that creates videos about everyday content, so videos that share a common theme are arranged into specific, unique playlists. This makes it easy for viewers to track the tempo of each video and watch one video after another.
3.7. Drive traffic to Youtube videos with tags and end screens
Besides playlists, tags and end screens are the only tools YouTube content creators can use to bypass the algorithm and gain attention from their audience’s next choice.
The tag can be understood as an optional interactive area and appears anytime in the video. For effective youtube views, choose a tag that links to another channel video – or, even better, a playlist.
(Note: tags cannot be used on videos identified as made for children.)
Cards are pop-ups, so they must provide extra value to the viewer. You don’t want your viewers to feel spammed, so linked videos or playlists must be timely, informative, or entertaining.
Pro tip: If your business has issues with audience retention at a certain point in posted videos, try inserting the link tag and wait for the results.
The end screen, on the other hand, is the most visual call-to-action a business can add to the end of a video (in the last 5 to 20 seconds) to encourage viewers to move on to the next video. This is one of the most effective ways because if a person has watched the entire video, they are interested in the business’s content.
(Note that to use end screens, creators will need to add a few seconds to the end of the video when editing the video.)
3.8. Building relationships with viewers
“Audience interaction” is a term that refers to building relationships with the target audience. But, of course, the end goal here is just the most sustainable path to getting more YouTube views.
Ways to create a two-way conversation can include:
Respond politely to comments on videos
Give YouTube challenges
Make a reaction video
Include other people’s content in your videos (you must have their permission)
Pro Tip: This will save you time when building your audience.
3.9. How to increase Youtube views by collaborating
Whether the business is a brand on a budget or hiring a content creator with a following is an obvious choice. But if you’re a creator or influencer aspiring yourself, getting more views is your first step to YouTube monetization, not spending. In that case, your best bet is to partner with like-minded creators.
The ideal partners need content that is relevant in terms of value, popularity, and public appeal.
Pro tip: if the collaboration lasts for a while and involves many different videos, create a consolidated playlist so viewers can easily follow and go through them all.
3.10. Advertise on all social media platforms
Social platforms want to keep the public on their platforms (like YouTube) for as long as possible. So their algorithms won’t promote a text-only post with an off-platform link. In other words, your business’s impressions and CTR will be low, and YouTube views will drop.
Facebook, Instagram, and Twitter want YouTubers to upload entire videos to those platforms. Posting a full video will likely help businesses get massive engagement and reach on these platforms but won’t get views on YouTube.
Promote the video by instead posting a short intro to your social accounts as the original video and adding a link to the full video on YouTube.
3.11. Calling viewers to subscribe to the channel
The number of subscribers corresponds to the business’ organic (organic) reach on YouTube. The more subscribers the channel has, the more views the video gets when the video is hit publish.
Especially if those subscribers have their notifications turned on, usually, asking viewers to “like and subscribe” is a very familiar action for content creators.
3.12. Allow video embedding
Give your viewers a chance to spread the word about your creatives by enabling embedding. The more new eyeballs see the video, the more views the business gets (and possibly even a new subscriber or two).
To enable embedding:
- Go to Youtube Studio and click on content.
- Select your Video and press Edit.
- Select Embed and Enable or disable.
3.13. Increase watch time
While YouTube counts anything over 30 seconds as a view, businesses will have certain advantages if they attract viewers to stay longer.
If you can get people to watch your videos longer, YouTube will know that you have some quality content. And videos with higher Watch Time will be favored by the YouTube algorithm, giving businesses an extra spot in the recommendation engine.
3.14. Add subtitles to Youtube videos
Adding subtitles to videos helps deaf viewers follow along and makes content more engaging, with 69% of people watching videos on mobile devices with the sound off.
Having subtitles in different languages will also help your videos reach an international audience.
3.15. Post the video at the right time
Publishing a video with the largest online audience at the right time means everyone will receive a “new post” notification as soon as the video goes live.
3.16. Use Google Ads
It is evident that Google owns Youtube, so businesses can fully take advantage of these factors to run Google Ads, helping to increase YouTube views effectively. This advertising method uses the affiliate account feature in the Google AdWords platform.
It takes time to determine if this method works. Set clear and specific goals from which to closely monitor the process of running video ads of the business.
CONCLUSION
To get more views on YouTube, businesses must respond to viewer comments, create video playlists, design attention-grabbing thumbnails, and more. All the primary ways to increase youtube views that need to be understood for beginners have been provided by CleverAds in the above article. So be savvy and successful content creators!
If your business requires Digital Marketing solutions, contact us at cleverads.com.ph. for the fastest support.
